The Bachelor of Arts in Business program focuses on Tourism and Leisure Management and is delivered in partnership with Hainan Tropical Ocean University. Students will learn to design modern tourism concepts while developing skills in marketing, event management, and sustainability. The program includes a practical internship and offers a unique blend of theoretical knowledge and real-world applications.
Students study various topics in business specifically applied to the tourism sector, including management, marketing, and sustainable practices. Courses encompass international business dynamics and the essentials of tourism industry skills. Students gain comprehensive insights into customer behavior, economic factors influencing tourism, and strategic planning.
The program is structured over six semesters, where the first two focus on foundational business principles. Practical training begins in the third semester, culminating in a mandatory internship of 22 weeks. Advanced courses offered in the final semesters dive into specialized topics and include project work, culminating in a Bachelor's thesis and exam.
Graduates develop essential competencies in business administration with a specialization in tourism, enhancing strategic thinking, operational management, and cross-cultural communication skills. They are prepared for roles in various sectors including hospitality, event management, and destination marketing.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
IMC Krems University of Applied Sciences is known for English-taught business, life-science, and health programs, drawing one of the highest international-student shares in Austria.
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