The Bachelor of Arts in Business focuses on the challenges of the tourism industry in a global and local context. Students learn to design tourism concepts and market destinations effectively. The program combines theoretical knowledge with practical experience, preparing graduates for impactful careers in the tourism sector.
The program covers key topics such as marketing strategies, event management, and sustainable development within the tourism sector. Students engage in practical projects and internships to apply their learning.
The program is organized across six semesters with a one-semester internship. Coursework includes both core and elective modules, culminating in a Bachelor Thesis in the final semester.
Graduates gain competencies in business administration, tourism management, and intercultural communication. They are equipped to innovate and lead in the global tourism industry.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2023/24
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
IMC Krems University of Applied Sciences is known for English-taught business, life-science, and health programs, drawing one of the highest international-student shares in Austria.
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