The Master's program in Digital Marketing at FH Kufstein Tirol is designed for professionals seeking advanced knowledge and skills in the digital marketing landscape. It combines theory with practical application, focusing on strategic marketing principles, digital tools, and analytics. Graduates will be well-prepared for careers in diverse marketing roles, emphasizing both creativity and strategic thinking.
Students will explore key themes in digital marketing, including strategy formulation, content creation, and the utilization of analytics tools. The focus is on preparing effective marketing strategies using digital platforms.
The program is organized into four semesters, with a combination of lectures, workshops, and practical projects. Students will complete a final thesis that applies their learning to real-world scenarios.
Graduates will gain competencies in digital marketing strategy, data analysis, and professional communication. They will be equipped to manage marketing projects and teams effectively.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH Kufstein Tirol focuses on international business, facility and real-estate management, and digital economy programs, with a strongly international outlook.
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