The Digital Marketing master's program focuses on equipping students with advanced strategies in marketing within the digital landscape. It combines theoretical knowledge with practical applications, preparing graduates for leadership roles. The curriculum covers topics such as digital strategy, analytics, and consumer behavior, ensuring a comprehensive understanding of the digital marketplace.
Students will engage with core topics in digital marketing such as digital communication, marketing analytics, and strategic marketing management. The curriculum emphasizes current trends and technologies to mold proficient digital marketing professionals.
The program spans four semesters, with a combination of lectures, practical projects, and a thesis in the final semester. Internships may also be included to enhance practical experience.
Graduates will gain competencies in strategic thinking, data-driven decision-making, and an understanding of digital consumer behavior, making them strong candidates for various roles in the marketing sector.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2025/26
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH Kufstein Tirol focuses on international business, facility and real-estate management, and digital economy programs, with a strongly international outlook.
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