FH Kufstein Tirol·Marketing
Bachelor of Arts in Business (BA)
Der Bachelorstudiengang Marketing & Kommunikationsmanagement legt ein starkes Augenmerk auf die Integration von Praxiswissen und Theorie. Studierende lernen, strategische Marketingkonzepte zu entwickeln und kreative Kommunikationsstrategien zu formulieren. Der Fokus auf digitale Medien und innovative Ansätze bereitet die Absolvent:innen auf die Herausforderungen der modernen Marketingwelt vor. Darüber hinaus wird Wert auf die Entwicklung von Sozialkompetenzen gelegt, um erfolgreich im Team und in der Zusammenarbeit mit verschiedenen Stakeholdern agieren zu können.
Students will study topics such as marketing planning, communication strategies, media analysis, and project management. A special focus will be placed on advertising psychology and brand management, integrating practical elements through blended learning.
The program is organized over six semesters, with a mix of theory and practice. It includes a final thesis project, practical internships, and a study trip abroad. Students will engage in both synchronous and asynchronous learning formats.
Graduates will develop competencies in marketing strategies, communication management, project execution, and analytical skills. They will be prepared to face modern marketing challenges with innovative solutions.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH Kufstein Tirol focuses on international business, facility and real-estate management, and digital economy programs, with a strongly international outlook.
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