The MSc Marketing program at WU Vienna integrates theory with practice, equipping students with vital marketing skills necessary for today's business landscape. The coursework covers market research, data analytics, and digital marketing, fostering an environment that emphasizes teamwork and real-world application.
The program covers critical topics in marketing, focusing on both theoretical constructs and practical execution. Key areas include market research methodologies, data-driven decision-making, and the integration of digital strategies into marketing efforts.
Organized into four semesters, the program includes a combination of core courses, elective modules, and practical projects, culminating in a master's thesis. It provides opportunities for internships and industry collaboration throughout the study period.
Graduates will have honed their analytical skills, strategic thinking, and applied marketing competencies, preparing them for various roles in the marketing sector. They will be well-equipped to navigate the challenges of contemporary marketing landscapes and lead projects effectively.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2023/24
No tuition
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
€ 25,20 ÖH-Beitrag plus gegebenenfalls anfallende Studiengebühren im Umfang von € 363,36 bzw. € 726,72
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
WU is one of Europe's largest business universities, triple-accredited (EQUIS, AACSB, AMBA), with a striking modern campus and a strong portfolio of English-taught business and economics programs.
Visit university site€350–€650 / month (dorm room)
1040 WienSingle rooms, double roomsAkademikerhilfe
Mayerhofgasse 3, 1040 WienSingle & shared roomsAkademikerhilfe
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