WU Vienna University of Economics and Business·Marketing
Master of Science (MSc)
The Master's program in Marketing aims to equip students with comprehensive marketing methodologies and strategies necessary for effective decision-making in today’s global market. The curriculum balances theoretical concepts with practical insights, enabling students to analyze market dynamics and consumer behavior critically. Graduates will find themselves prepared for leadership roles in marketing and brand management.
The program covers core areas of marketing, including consumer insights, digital marketing technologies, and brand strategies. Real-world projects and case studies are integral to the learning experience.
Students participate in semester modules that alternate between theoretical learning and practical applications, including internships and projects. A Master's thesis is required in the final year, integrating all learned concepts.
Graduates will develop critical marketing skills, an understanding of consumer psychology, and practical marketing communication strategies. They will be suitable for high-level marketing positions.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2025/26
No tuition
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
€ 25,20 ÖH-Beitrag plus gegebenenfalls anfallende Studiengebühren im Umfang von € 363,36 bzw. € 726,72
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
WU is one of Europe's largest business universities, triple-accredited (EQUIS, AACSB, AMBA), with a striking modern campus and a strong portfolio of English-taught business and economics programs.
Visit university site€350–€650 / month (dorm room)
1040 WienSingle rooms, double roomsAkademikerhilfe
Mayerhofgasse 3, 1040 WienSingle & shared roomsAkademikerhilfe
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