WU Vienna University of Economics and Business·Marketing
Master of Science (MSc)
The Master Program in Marketing at WU prepares students for careers in marketing or consultancy by equipping them with technical expertise across various marketing disciplines. It addresses the interdisciplinary nature of marketing in the digital era, covering areas like consumer psychology, online business, and CRM. Students are also prepared for real-world application through industry collaborations.
In this program, students will study advanced marketing strategies, consumer behavior, data analytics, and the impact of digital media on marketing. Emphasis is placed on real-world applicability and strategic decision-making.
The program is organized over four semesters, featuring core courses in the first year and electives in the second year. Students will complete a Master's thesis, often in collaboration with industry partners, allowing them to apply theoretical knowledge in practical settings.
Graduates will gain comprehensive skills in marketing analysis, strategic planning, and customer engagement. They will be well-prepared for roles requiring analytical thinking and effective communication in a marketing context.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Summer 2025
No tuition
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
€ 25,20 ÖH-Beitrag plus gegebenenfalls anfallende Studiengebühren im Umfang von € 363,36 bzw. € 726,72
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
WU is one of Europe's largest business universities, triple-accredited (EQUIS, AACSB, AMBA), with a striking modern campus and a strong portfolio of English-taught business and economics programs.
Visit university site€350–€650 / month (dorm room)
1040 WienSingle rooms, double roomsAkademikerhilfe
Mayerhofgasse 3, 1040 WienSingle & shared roomsAkademikerhilfe
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