University of Innsbruck·Marketing and Advertising
Master of Science (MSc)
The Master’s programme in Marketing and Branding offers advanced insights into marketing and branding theory and practice. It emphasizes strategic grounding, digital change, sustainability, and responsible managerial decision-making. Graduates will develop managerial and social competences enabling them to make evidence-based decisions in complex environments.
The Master’s programme in Marketing and Branding covers advanced insights into marketing and branding theory and practice, emphasizing strategic grounding, digital change, future trends, sustainability, and responsible managerial decision-making. This program prepares students for the dynamic landscape of marketing in an international context, focusing on creativity and reflexivity.
Organized over four semesters, the program involves a full-time study mode and includes a mix of theoretical learning and practical applications. Students can expect to engage in internships and complete a thesis to consolidate their learning and competencies within real-world scenarios.
Graduates of this program gain comprehensive expertise in strategic marketing, marketing research, and brand management. They develop strong capabilities in conducting scientific research and applying marketing theories independently, preparing them for leadership roles within diverse organizational contexts.
No tuition
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
€ 25,20 ÖH-Beitrag plus gegebenenfalls anfallende Studiengebühren im Umfang von € 363,36 bzw. € 726,72
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
The University of Innsbruck is western Austria's largest university, notable for physics, mountain-related sciences, law, and business, set between the Alps in Tyrol's capital.
Visit university site€350–€600 / month (dorm room)
6020 InnsbruckSingle rooms, double rooms
InnsbruckSingle & double roomsWIST Tirol
6020 InnsbruckSingle rooms, double rooms, studios