The Master in Marketing program empowers students to work effectively in a global, creative, and dynamic environment. It offers three major tracks: Tourism and Hospitality Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing. This program combines theoretical knowledge with practical experience, allowing students to develop marketing strategies that meet consumer needs. It emphasizes strategic management, brand management, digital marketing, and communication skills.
Students in the program explore a range of topics including strategic marketing management, digital marketing, consumer behavior, and brand management. The curriculum is structured to cover both practical skills and theoretical insights.
The program is organized over four semesters, including core subjects, electives based on specializations, and a master thesis. The last semester allows for internships or study abroad options.
Graduates acquire competencies in strategic marketing management, project implementation, market analysis, and communication skills, enabling them to thrive in diverse business environments.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
IMC Krems University of Applied Sciences is known for English-taught business, life-science, and health programs, drawing one of the highest international-student shares in Austria.
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