The Master's in Marketing provides a deep dive into modern marketing strategies and tools. It emphasizes creativity and strategic thinking, preparing graduates for impactful roles in diverse marketing environments.
Students will engage with contemporary marketing theories, tools, and data analysis techniques to strategize effectively in fast-changing markets.
The program consists of module-based learning, practical projects, and a thesis, promoting both academic and industry readiness.
Graduates will be proficient in market analysis, digital marketing techniques, and brand management, ready to drive marketing initiatives.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2025/26
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
IMC Krems University of Applied Sciences is known for English-taught business, life-science, and health programs, drawing one of the highest international-student shares in Austria.
Visit university site