This master's program equips students with advanced skills in digital transformation and innovation management. It focuses on technologies that are reshaping business landscapes, including data analytics and digital marketing. The curriculum prepares students for strategic roles where they can lead digital initiatives within organizations.
The curriculum covers areas such as digital marketing, data management, and innovation strategies. Students will engage with cutting-edge technologies and business models.
The program spans four semesters, featuring a mix of on-campus classes and online modules. Students will complete a master's thesis that involves practical research in digital business.
Graduates gain expertise in managing digital projects and are equipped with strategic thinking skills and leadership capabilities needed in the rapidly evolving digital marketplace.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Summer 2024
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FHWien der WKW, backed by the Vienna Economic Chamber, focuses on management, communication, and digital economy programs with mandatory industry internships.
Visit university site€350–€650 / month (dorm room)
1040 WienSingle rooms, double roomsAkademikerhilfe
Mayerhofgasse 3, 1040 WienSingle & shared roomsAkademikerhilfe
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