The Bachelor’s program in Marketing & Sales at FHWien der WKW offers a comprehensive education with a strong focus on practical application within the marketing field. It combines the study of marketing and sales strategies with core business knowledge and social skills crucial for today's market. Graduates can expect to pursue various roles in marketing and sales management, leveraging their understanding of digital marketing trends and consumer behavior.
The curriculum covers essential topics in sales management, consumer behavior, and digital marketing strategies. Students also learn about brand management and market analysis techniques.
The program spans six semesters, integrating internships and hands-on projects that encourage real-world application of marketing concepts. A final thesis demonstrates comprehensive learning.
Graduates acquire a well-rounded understanding of marketing principles and practical skills in sales management, preparing them for diverse roles in marketing and business development.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Fall 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FHWien der WKW, backed by the Vienna Economic Chamber, focuses on management, communication, and digital economy programs with mandatory industry internships.
Visit university site€350–€650 / month (dorm room)
1040 WienSingle rooms, double roomsAkademikerhilfe
Mayerhofgasse 3, 1040 WienSingle & shared roomsAkademikerhilfe
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