This program focuses on the emerging trends and practices in marketing and sales. It combines theoretical knowledge with practical application, allowing students to engage with real-world marketing scenarios. Graduates will be equipped with the skills to analyze market dynamics and develop strategic marketing plans.
Students will cover topics such as strategic marketing, sales techniques, and consumer behavior, aiming to develop a comprehensive understanding of market operations. The curriculum includes hands-on projects and case studies.
The program is structured over six semesters, combining lectures, group work, and independent study. Students will complete a thesis in their final semester, demonstrating their acquired knowledge and practical skills through an internship.
Graduates will gain a solid understanding of marketing principles, analytical skills to assess market conditions, and the ability to develop effective marketing strategies. They will also enhance their communication and presentation skills, preparing them for diverse roles in the industry.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FHWien der WKW, backed by the Vienna Economic Chamber, focuses on management, communication, and digital economy programs with mandatory industry internships.
Visit university site€350–€650 / month (dorm room)
1040 WienSingle rooms, double roomsAkademikerhilfe
Mayerhofgasse 3, 1040 WienSingle & shared roomsAkademikerhilfe
1080 WienSingle rooms, double roomsHome4students