This Master's program equips students with advanced knowledge and skills crucial for a career in digital marketing. Focusing on digital marketing, public relations, event management, and advertising, it prepares students for various roles in renowned national and international agencies. The curriculum also emphasizes practical experience, providing students with hands-on opportunities through projects and certifications.
Students will study various aspects of digital marketing including social media, content marketing, and SEO. The program emphasizes the integration of marketing techniques to effectively communicate a brand's message.
Courses are organized in blocks, allowing for flexibility alongside employment. The program spans over four semesters, includes project work, and culminates in a master's thesis.
Graduates will acquire competencies in strategic marketing planning, digital communication, and analytical skills necessary for the marketing profession. They will be prepared to tackle challenges in dynamic marketing environments.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH St. Pölten in Lower Austria specialises in media, IT and security, rail technology, health, and social sciences, with a modern campus near Vienna.
Visit university sitefrom €330 / month (dorm room)
3100 St. PöltenSingle rooms, double rooms
Herzogenburger Straße 69, 3100 St. PöltenSingle rooms in shared apartments (all-inclusive)Domus
Matthias Corvinus-Straße 8, 3100 St. PöltenSingle & twin roomsLiving City