The master degree programme Digital Marketing & Communication focuses on equipping students with comprehensive skills in marketing and digital communication. Students will learn to navigate the complex landscape of online marketing, social media, and event management. This program prepares graduates for diverse roles in agencies or marketing departments across various industries.
Students study topics including digital marketing strategies, software tools for digital communication, and analytical methods for understanding consumer behavior. The program integrates project work to prepare students for practical challenges in the marketing sector.
The program is organized into four semesters with a mix of lectures, workshops, and hands-on projects. It includes a final master's thesis that integrates research and practice.
Graduates gain competencies in digital marketing strategies, analytics, and creative communication. They learn to develop marketing campaigns and analyze their effectiveness using various tools.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2024/25
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH St. Pölten in Lower Austria specialises in media, IT and security, rail technology, health, and social sciences, with a modern campus near Vienna.
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