This 3-year full-time program prepares students to become marketing specialists by developing communication concepts and learning about essential marketing methods and tools through practical projects. Students also enhance their language competence and gain real-world experience through internships in marketing. The program offers modules in event management, public relations, and media planning, which focus on creativity and effective customer engagement.

Students study a variety of topics related to marketing, communication, and media, focusing on both theoretical knowledge and practical skills. Key areas include advertising strategies, public relations practices, and event management techniques. The curriculum also incorporates digital marketing and social media strategies relevant to today's market.

The program is organized into three phases. The first phase includes foundational courses over three semesters, followed by specialization in marketing and communication starting in the fourth semester. The final phase culminates with an internship and a bachelor thesis to reinforce learned concepts and practical applications.