The Master’s program in Retail & Technology is aimed at graduates from economically or technically oriented bachelor programs who wish to develop interdisciplinarily. It provides a comprehensive understanding of digital commerce, technological systems, and innovative business models. The curriculum includes courses in economics and technology, emphasizing the interplay between these fields.
Students study various topics including retail management, technological advancements in commerce, consumer behavior, and data analytics. The curriculum is designed to foster a deep understanding of the complex interplay between business and technology in the retail sector.
The program is organized into modules that sequentially build competencies. It includes practical projects and culminates in a master's thesis. The first semester lays the theoretical groundwork, followed by modules focusing on data and technology competencies, leading to applied innovative projects in the last semesters.
Graduates develop analytical, managerial, and technological skills pertinent to modern retail challenges. They learn data-driven decision-making and how to apply technological advancements to enhance retail practices.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH Salzburg offers engineering, design & media, health, and business programs from its Urstein and Kuchl campuses just south of Salzburg.
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