The Bachelor program in Design & Product Management focuses on the essential aspects of design, product development, and market positioning. Students learn to integrate aesthetic considerations with functional and economic factors. Throughout the program, a strong emphasis is placed on practical experience, including a mandatory internship that allows students to apply their skills in real-world contexts. Graduates are well-prepared for various roles in design, product management, and related fields.
Im Studiengang werden zentrale Themen des Designs, der Produktentwicklung sowie der Marktanalyse behandelt. Es wird ein interdisziplinärer Ansatz verfolgt, der kreative, technische und wirtschaftliche Aspekte vereint.
Der Studiengang ist in sechs Semester unterteilt, in denen sowohl theoretische als auch praktische Kenntnisse vermittelt werden. Die Curriculumgestaltung umfasst Projekte, Praxisphasen und theoretische Prüfungen mit einem abschließenden Bachelorprojekt.
Die Absolvent:innen erwerben umfassende Kenntnisse im Design, in der Produktentwicklung sowie Fähigkeiten im Projektmanagement und in der Marktforschung. Sie sind in der Lage, komplexe Designprojekte zu leiten und innovativ zu denken.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH Salzburg offers engineering, design & media, health, and business programs from its Urstein and Kuchl campuses just south of Salzburg.
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