The Bachelor program in Global Sales and Marketing prepares students to meet the challenges of an increasingly globalized and digitized economy. It emphasizes intercultural communication and the competencies needed for successful careers in international companies. Graduates are equipped with practical and theoretical knowledge applicable across a wide range of sectors in the export economy.
Students study topics in marketing, international business, and sales, focusing on global market dynamics and strategic planning. The program includes practical components such as internships and projects with international partners.
The program spans six semesters, including a mandatory internship and a semester abroad. Students are provided with a structure that fosters theoretical learning complemented by hands-on experience.
Graduates acquire strong skills in strategic sales, marketing, intercultural communication, and leadership. They are also trained to understand complex business environments and management practices in an international context.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH Upper Austria is one of Austria's strongest research FHs, with focused campuses in Hagenberg (IT), Wels (engineering), Steyr (management), and Linz (medical technology).
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