The Master in Sports, Culture & Event Management equips students with the skills to manage events and projects in the sports and cultural sectors. The program offers insights into marketing, sponsorship, and event logistics. Students will learn about effective management practices in diverse cultural contexts.
Focusing on event management, students explore strategies for marketing and promoting sports and cultural events. They analyze case studies from various sectors.
The program spans four semesters, combining theoretical and case-based learning. Students will also participate in practical projects and internships related to event management.
Graduates will gain expertise in managing sports and cultural projects, focusing on marketing, logistics, and stakeholder engagement. They will be prepared for leadership roles in the event management field.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
ÖH-Beitrag: € 25,20, Studiengebühren: € 363,36 / Semester
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FH Kufstein Tirol focuses on international business, facility and real-estate management, and digital economy programs, with a strongly international outlook.
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