The Master’s program in Communication Management prepares students to become communication professionals with leadership skills in a digital media landscape. It emphasizes strategic and integrated communication management, focusing on digital communication, storytelling, and the use of AI. The curriculum includes practice-oriented projects with various companies, ensuring a high relevance to contemporary job markets.
Students explore a range of topics including digital marketing strategies, sustainability, and innovative business models. The program also integrates advanced techniques in data analysis and CRM practices.
The program is divided into four semesters, where students complete core modules, engage in projects with businesses, and work on their master's thesis. Classes take place primarily in the evenings, facilitating a balance with professional work.
Graduates emerge with comprehensive skills in digital marketing, strategic management, and analytical thinking. They are equipped to lead teams and drive innovative marketing campaigns.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2026/27
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FHWien der WKW, backed by the Vienna Economic Chamber, focuses on management, communication, and digital economy programs with mandatory industry internships.
Visit university site€350–€650 / month (dorm room)
1040 WienSingle rooms, double roomsAkademikerhilfe
Mayerhofgasse 3, 1040 WienSingle & shared roomsAkademikerhilfe
1080 WienSingle rooms, double roomsHome4students