The Bachelor’s program in Content Production & Digital Media Management teaches aspiring journalists the essential skills required for the professional conception and design of audio, video, and image content. This part-time program allows students to combine theoretical knowledge with hands-on training in state-of-the-art facilities, including a TV studio and radio station. Graduates are well-prepared for various career paths in a digitalized media environment, which includes roles in online newsrooms and multimedia production.

Students study core areas of journalism including writing, media production, and media management. The program emphasizes practical training across various media formats and incorporates elements of digital media. Additionally, modules covering legal aspects and media ethics prepare students for a well-rounded understanding of the field.

The program spans 6 semesters, including a mandatory semester abroad and extensive practical training through internships. The first week focuses on introducing students to the media landscape, followed by modules designed to build competencies in both theoretical knowledge and practical skills. A final thesis consolidates the learning experiences through original research.