The Bachelor of Arts in International Marketing focuses on equipping students with the crucial skills needed to succeed in a global marketplace. The program integrates theoretical knowledge with practical experience, providing insights into international marketing strategies and consumer behavior. Graduates are prepared for dynamic careers in a wide range of international settings.
The study content includes global marketing trends, digital innovations, and effective strategies for market penetration. Emphasis is placed on practical projects and case studies to bridge theory with real-world applications.
The program is organized over six semesters, with a blend of lectures, workshops, and internships. Students will also undertake a final thesis project, showcasing their learning and research capabilities.
Graduates gain competencies in strategic marketing analysis, critical thinking, and effective communication in an international context. They are also skilled in adapting marketing initiatives to diverse cultural environments.
Periods can differ for EU/EEA and non-EU applicants. Always confirm on the official site before applying.
Winter 2024/25
€363 / semester
EU/EEA students, within the standard study period (plus the ~€25 ÖH student union fee per semester).
€727 / semester
Non-EU / third-country rate. Always confirm on the official site.
Third-country (non-EU/EEA) applicants generally need to have their prior qualifications legalised and translated for the admission application. Exact rules depend on the country that issued each document — always confirm with the university's admissions office.
Program-specific items — a CV, letter of motivation, an entrance exam (e.g. GMAT, GRE, SAT) or a portfolio — vary by degree. Check this program's requirements above and its official page.
The level of legalisation your certificates need depends on your country of origin:
Apostille
If your country is part of the Hague Apostille Convention, an Apostille from the competent authority of the issuing country is sufficient.
No legalisation
A small number of countries have a bilateral agreement with Austria and need no further legalisation.
Full diplomatic legalisation
For all other countries: the full chain — pre-certification by the issuing country's authorities (e.g. Ministry of Education and Ministry of Foreign Affairs), then legalisation by the competent Austrian representation (embassy/consulate).
Translations are usually done after legalisation. Check the required order with the issuing authorities and the Austrian representation.
After admission: proof of sufficient funds, health insurance and the student residence permit are part of the visa process — not university admission. We cover those in the guides.
FHWien der WKW, backed by the Vienna Economic Chamber, focuses on management, communication, and digital economy programs with mandatory industry internships.
Visit university site€350–€650 / month (dorm room)
1040 WienSingle rooms, double roomsAkademikerhilfe
Mayerhofgasse 3, 1040 WienSingle & shared roomsAkademikerhilfe
1080 WienSingle rooms, double roomsHome4students